Side 1: The super soft brushed outside. Side 2: The equally super soft brushed inside. It's that “brushed inside and out” thing that sets Lands' End flannel apart. Simply put, it couldn't be softer. It's made well, too - with clean-finished seams, securely sewn buttons, and neat hems throughout. In fact, you could practically wear it inside out and no one would be the wiser. Personalization not available on Lands' End products sold on Amazon.